Headboards
Furniture
Branding
Production
PR
DUBAI
2025
SkyHigh Creatives partnered with HeadBoards, a Dutch luxury brand specializing in bespoke headboards, to elevate their brand image through refined PR outreach, elevated branding, and premium content production. The result was a cohesive, upscale identity that positioned HeadBoards as a market leader in luxury interiors.
Summary
HeadBoards crafts elegant, custom-designed headboards that merge Dutch craftsmanship with timeless design. The brand came to SkyHigh Creatives seeking to refine their image, build visibility, and showcase their products in a way that matched their luxury positioning. We delivered a comprehensive solution—blending thoughtful branding, targeted PR, and full-scale production that brought their story to life.
Challenge
Lack of strong brand identity that resonated with high-end audiences.
Minimal press exposure within luxury interior and design publications.
Outdated or inconsistent content that didn’t reflect the premium nature of the product.
Solutions
Branding: We developed a refined brand language and aesthetic, including updated typography, color palette, and visual direction, all tailored to appeal to luxury interior design clientele.
PR Strategy: Our team secured targeted features in upscale lifestyle and interior publications, amplifying HeadBoards' visibility within its ideal market.
Full-Scale Production: We executed a high-end shoot, capturing cinematic videography and editorial-style photography that showcased the craftsmanship, detail, and design philosophy behind each piece.
