Fabrix
Fashion
Influencers, Photography, Videography
DUBAI
2019
We partnered with Fabrix, a luxury fashion retailer, to execute a high-impact campaign combining influencer marketing and full-scale content production. The result: elevated brand perception, expanded reach, and measurable engagement across digital platforms.
Summary
Fabrix curates luxury fashion for modern, style-conscious consumers. To match the quality of their offerings, they needed a content strategy and digital campaign that exuded sophistication, exclusivity, and visual polish. SkyHigh Creatives stepped in to deliver a refined, fashion editorial-style production backed by influencer partnerships that aligned with their target audience.
Challenge
Lack of visually cohesive, high-end content that truly represented the Fabrix brand.
Low brand visibility in a competitive luxury retail market, especially on social platforms.
Limited influencer presence or community engagement around the brand.
Solutions
Influencer Strategy: We activated a curated network of fashion-forward influencers who authentically aligned with the Fabrix brand, generating buzz and credibility across Instagram and TikTok.
Full-Scale Content Production: Our team conceptualized and produced a stylized photo and video campaign with editorial direction, luxurious aesthetics, and versatile assets for social media, web, and marketing.
Strategic Positioning: Through cohesive visuals and influencer storytelling, we repositioned Fabrix as a sought-after luxury label in the digital fashion space.
